Bella Hadid, a name synonymous with cutting-edge style and effortless glamour, has ventured into the realm of beauty with the launch of her highly anticipated fragrance line, ‘Ôrebella. Pronounced “aura-bella,” this new collection promises a revolutionary approach to scents with its alcohol-free, bi-phase formulas, a nod to both wellness and luxury.
The ‘Ôrebella line, now available in three exquisite scents, offers something uniquely personal, with each fragrance inspired by Bella’s own cherished memories. Priced accessibly from $35 for a 10mL bottle to $100 for a 100mL bottle, these scents are designed to be both indulgent and approachable. For those who appreciate presentation as much as the perfume itself, a chic gold perfume stand is also available, echoing the elegance of the fragrances it holds.
In a recent exclusive interview, Bella revealed her personal journey towards creating a fragrance line that mirrors her health-conscious lifestyle. “I’ve always had an aversion to alcohol in scents,” she shared, highlighting her preference for cleaner, more nurturing ingredients. This led to the development of ‘Ôrebella’s innovative bi-phase formula, which features a hydrating base of snow mushroom and a rich blend of oils including camellia, almond, olive, jojoba, and shea. To activate the fragrance and its moisturizing benefits, a quick shake of the bottle is all it takes.
The three debut fragrances—Window2Soul, Salted Muse, and Blooming Fire—are not only genderless but crafted to appeal to a range of olfactory preferences:
- Window2Soul offers a floral bouquet of rose and jasmine, accented with hints of lemon and a soothing tonka bean finish.
- Salted Muse draws on woody marine influences, starting with sea salt and pink pepper, transitioning through lavender, and settling into a deep, woodsy amber.
- Blooming Fire captures the essence of the tropics with Tahitian monoi flower, enriched with layers of patchouli and bergamot.
These scents are more than just fragrances; they are an homage to the natural world and its therapeutic properties, developed in partnership with renowned fragrance houses Firmenich and Robertet.
Bella’s commitment to making a positive impact extends beyond the bottle. The launch of ‘Ôrebella is coupled with the establishment of the ‘Ôrebella Alchemy Foundation, which donates a minimum of 1 percent of all net sales to organizations such as the Lower East Side Girls Club and PATH International, ensuring that each purchase supports vital community initiatives.
‘Ôrebella is set to make its mark not only online but also in stores, with availability at Ulta.com starting May 10 and in Ulta Beauty stores nationwide by May 12. Bella Hadid’s new fragrance line is more than just a scent; it’s a statement—a fusion of fashion, function, and philanthropy, poised to redefine the landscape of luxury fragrances.
