Selena Gomez, the multifaceted queen of pop and beauty, turned heads this weekend in New York City, where she celebrated the latest triumph of her beauty empire, Rare Beauty. Embracing the spirit of spring, Gomez opted for a monochromatic ensemble in the softest hue of bubblegum pink, a nod to the newest addition to her makeup line: a powder blush that promises to bring a flush of natural color to every complexion.
For this special occasion, Gomez chose a playful yet sophisticated floral-patterned minidress. The piece featured long sleeves and a demure collar, buttoned to perfection, with the skirt teasing just above the knees – a silhouette that balanced elegance with the pop star’s signature allure. Over this, she draped a matching trench coat, its long lines adding a dash of mystery and drama to her look.
But the pink palette didn’t stop there. Gomez stepped up the charm with a pair of pointed-toe heels adorned with delicate bows, a small clutch that echoed the night’s theme, and her hair styled in a graceful side part. Silver dangling earrings added a touch of sparkle, catching the light and the eyes of all present.
The launch event, which spotlighted Rare Beauty’s first foray into powder blushes, saw influencers and beauty aficionados alike, including Jaeda Marie, Alessya Farrugia, and Pearse Renfree, all donning various shades of pink in solidarity. The addition of six new powder blush shades marks an exciting expansion for Rare Beauty, complementing its existing lineup of liquid blushes that have already conquered hearts (and cheeks) worldwide.
Since its inception in 2019, Rare Beauty has carved a niche for itself in the crowded beauty landscape, with Bloomberg reporting a staggering $70 million in blush sales alone last year. Behind the glitz and glamour, however, lies Gomez’s deeper mission: to challenge the toxic beauty standards that pervade our society and to advocate for mental health awareness.
In a heartfelt statement to Forbes in 2020, Gomez opened up about her own battles with mental health and the impetus behind founding Rare Beauty. “I’ve seen myself affected by feeling less than,” she shared, emphasizing the need for a beauty brand that champions self-acceptance and mental well-being.
This commitment to mental health is further embodied in the Rare Impact Fund, an ambitious initiative aiming to raise $100 million over the next decade to provide mental health services to underserved communities, with one percent of all Rare Beauty sales contributing to this noble cause.
As Selena Gomez continues to redefine beauty on her own terms, her Rare Beauty brand stands as a beacon of hope, inclusivity, and empowerment, making every release not just a launch, but a statement.
