Dua Lipa from marinated makeup to blueberry milk nails and those unforgettable spider lashes, Dua has a knack for turning her signature looks into our newest obsessions. Now, the Grammy award-winning powerhouse is taking her flair for the dramatic and the delicate to new heights as the newly minted Global Makeup Ambassador for YSL Beauty.
Since her initial foray with YSL Beauty in 2019 as the face of the YSL Libre franchise, Dua’s relationship with the brand has blossomed, reflecting a journey of mutual growth and shared vision. “This feels like a very natural progression in our relationship,” Dua reflects, her journey with YSL Beauty mirroring her own artistic and personal evolution. With her new role, she’s set to dazzle us as the face of YSL Loveshine, a lip-centric collection poised to redefine what it means to make a statement with your smile.
At the heart of YSL Loveshine lies an array of lip products that promise to infuse your beauty routine with a dose of glamour and sophistication. The lineup features the Candy Glaze high-shine lipstick franchise, the eagerly anticipated YSL Loveshine Lip Oil Stick, and several more surprises yet to be unveiled. It’s a celebration of the lips, with Dua Lipa leading the charge, her electrifying energy and bold spirit embodying the essence of what it means to wear makeup with purpose and passion.
Stephan Bezy, international general manager of YSL Beauty, captures this sentiment perfectly: “Dua Lipa brings an electrifying energy to our brand, inspiring women to not just wear makeup, but to make a statement about who they are and what they stand for.” It’s a testament to the transformative power of beauty, with Dua Lipa at the forefront, encouraging us all to embrace our individuality with confidence.
The debut of the YSL Loveshine franchise introduces the world to the Lip Oil Stick, a fusion of creamy texture and high-shine finish in universally flattering nude shades. Shot in Morocco, near the YSL Beauty Ourika Community Gardens—a testament to the brand’s commitment to ethical sourcing—the campaign resonates with the vibrancy and inspiration Yves Saint Laurent himself found in this enchanting country.
Dua’s beauty philosophy, much like her music, is deeply personal and reflective of her life’s journey. From rummaging through her mother’s makeup bag to making bold hair color decisions based on her music’s mood, her approach to beauty is as authentic as it is innovative. “I love experimenting,” she confesses, her adventurous spirit a beacon for anyone looking to break free from the beauty norms.
And for those eager to dive into the glossy revolution led by Dua Lipa, the wait is almost over. The YSL Loveshine Lip Oil Stick, along with the rest of the collection, promises to bring hydration, shine, and a touch of couture to our lips. With hyaluronic acid, Vitamin E, and mango oil, these products are not just about looking good—they’re about feeling good, too.
As we await the launch of YSL’s latest beauty marvels, let’s take a cue from Dua Lipa: embrace your unique beauty, experiment with confidence, and always leave a little room for gloss.
