In a serene corner of Moschino’s bustling Milan studio, Adrian Appiolaza finds himself at the dawn of a remarkable journey. Appointed as Moschino’s creative director on January 11, Appiolaza is preparing to unveil his inaugural collection, a momentous task set against a backdrop of profound sadness and high expectations. The swift succession from Jeremy Scott’s departure to Davide Renne’s tragically brief tenure has thrust Appiolaza into the spotlight under challenging circumstances. Yet, with his debut just around the corner on February 22, he embodies a tranquil determination.
The fashion world is buzzing with anticipation as Appiolaza, a seasoned veteran with a rich tapestry of experience from working with luminaries like Alexander McQueen, Phoebe Philo, and Jonathan Anderson, steps into the role that has seen Moschino evolve into a powerhouse of playful rebellion and sartorial satire. “This is my very first interview,” Appiolaza shares, his voice carrying the weight of the moment, yet brimming with an eager calmness.
Facing the Herculean task of conceptualizing and executing a collection in mere weeks, Appiolaza has adopted an approach of respectful innovation. Drawing on Moschino’s vast archive and the resources at hand, he aims to craft a narrative that honors the brand’s legacy while introducing his unique voice. “The idea of obsession with archetype garments or ideas of fashion is part of the message I want to send across,” he reveals, hinting at a collection that intertwines Moschino’s iconic flair with his design ethos.
Appiolaza’s journey to this pivotal moment has been nothing short of cinematic. From his roots in Buenos Aires, where music and fashion ignited his passion, to the pivotal decision to pursue fashion at Central Saint Martins, every step has been a testament to his resilience and creative spirit. His diverse background, marked by stints at some of the most influential fashion houses, has equipped him with a deep understanding of the industry’s complexities and the capacity to navigate Moschino’s future with a deft hand.
As he prepares for his debut, Appiolaza is mindful of the legacy he inherits. Franco Moschino’s irreverent wit and critique of fashion’s follies are elements he’s keen to explore, albeit cautiously. “There are some messages I’m going to send out there that were also in the DNA of Franco,” Appiolaza notes, acknowledging the delicate balance between homage and innovation.
Beyond the archives and the runway, Appiolaza finds strength in the community within Moschino, drawing inspiration from those who worked alongside Franco Moschino himself. This connection to the brand’s roots, combined with his archival passions and the lessons learned from fashion’s greats, shapes his vision for Moschino—a vision that champions joy, creativity, and the power of fashion as a form of expression.
As Milan Fashion Week awaits Adrian Appiolaza’s first chapter at Moschino, the fashion community watches with bated breath. In his hands lies the opportunity to weave together the threads of Moschino’s storied past with the vibrant possibilities of its future, crafting a narrative that celebrates the joy of fashion. With a respectful nod to the past and an excited gaze toward the horizon, Appiolaza is poised to redefine what Moschino means in the ever-evolving tapestry of high fashion.
