In a move that’s set to shake up the fashion world, Adrian Appiolaza has been named the new creative director of the iconic fashion house Moschino. His first collection is set to debut during Milan Fashion Week on February 22, in a poignant nod to the brand’s history – the show will take place at the Museo Della Permanente, where Franco Moschino celebrated the brand’s 10th anniversary in 1993.
Appiolaza, who will be working under the guidance of Massimo Ferretti, chairman of Moschino’s parent company, Aeffe S.p.A, brings a wealth of experience to his new role. He previously honed his skills as the women’s design director at Loewe for a decade. Before that, he was part of the creative force at Chloé under Clare Waight Keller, and his early career highlights include working with Phoebe Philo at Chloé, Miu Miu, and Marc Jacobs during his tenure at Louis Vuitton.
Ferretti expressed excitement and honor in welcoming Adrian to the Aeffe family. He praised Appiolaza’s “explosive creativity” and his vibrant personality, qualities that resonate deeply with Moschino’s spirited history.
This announcement follows the untimely passing of Davide Renne, who was appointed to succeed Jeremy Scott last year. While the fashion world mourns Renne’s tragic loss, Appiolaza’s appointment marks a new, hopeful chapter for Moschino. Known for his artistic flair and enthusiasm, Appiolaza is poised to lead Moschino into a future that’s both bright and theatrically inspired.
Appiolaza himself is eager to embark on this journey with Moschino. In his statement this morning, he shared his readiness to transport Moschino into a new era, promising to infuse his designs with a theatrical touch that pays homage to the brand’s unique style.
With Appiolaza at the creative forefront, Moschino fans and fashion enthusiasts alike can anticipate a blend of innovative design and theatrical flair, staying true to the brand’s legacy while pushing the boundaries of contemporary fashion. Get ready for a Moschino rebirth that promises to captivate and inspire.
