Jisoo, the dazzling star of Blackpink, is lighting up the fashion world as the new face of Alo Yoga. Her Spring 2024 campaign is a stunning showcase of her iconic style, perfectly blending Blackpink’s signature aesthetic with Alo’s chic activewear.
In this glamorous campaign, Jisoo introduces us to Alo’s new Soft Mulberry colorway. This gorgeous, versatile mauve-pink hue, accented with sleek black trim, is set to become your new go-to for workout wear. Available from January 29, the collection features must-haves like the Airlift Line Up Bra and 7/8 High Waist Airlift Line Up Leggings. Jisoo pairs these with a trendy cropped zip-up hoodie, adding that extra touch of star quality.
But it’s not just the color palette that’s turning heads. The entire range is a page right out of Jisoo’s style diary. Think pleated mini skirts, crop tops, baggy pants, and oversized sweatshirts, all accessorized with minimalist, sporty touches like the Alo Off-Duty Cap and Throwback Crew Socks. This collection is a dream come true for those who want to channel their inner K-pop idol.
Blinks (Blackpink fans) are already going wild for these new offerings. Take the navy Accolade Hoodie Jisoo rocked in the campaign – it’s already sold out! It’s a clear sign that the rest of the collection, from leggings to tanks and sports bras, is set to fly off the shelves.
The excitement doesn’t stop there. The campaign also features the new Alo x 01 Classic sneakers. With their comfy recovery foam sole and stylish vegan leather exterior, these “studio to street” sneakers are a hit. Even Kylie Jenner is a fan! The upcoming pink-and-white colorway is one to watch out for.
Though you’ll have to wait until late January to shop the new styles, you can sign up for notifications on Alo’s website to stay ahead of the game. And for those who love a good deal, we’ve spotted some similar Alo styles currently on sale that perfectly complement the Jisoo x Alo Yoga Spring 2024 collection.
So, whether you’re a Blackpink superfan, a fashion-forward fitness enthusiast, or just love adding a pop of K-pop chic to your wardrobe, this collection is a must-see. Stay tuned, and get ready to add some Blackpink flair to your spring workout wardrobe!
