In a dazzling addition to the world of high fashion makeup, Hiromi Ueda has been named the new Global Makeup Artist for Armani Beauty, succeeding Linda Cantello, who held the position for fifteen remarkable years. Ueda’s beauty philosophy is refreshingly authentic – it’s all about enhancing natural beauty rather than concealing flaws.
Born and raised in Osaka, Japan, Ueda’s journey into the world of beauty was heavily influenced by her older sister. Together, they delved into American fashion shows and culture, a shared passion that laid the foundation for Ueda’s future in makeup artistry. Fast forward to today, and Ueda, with over 20 years of experience, has perfected her craft across editorial, runway, and campaigns, collaborating with industry legends like Diane Kendal.
Her accomplishments extend beyond the beauty world. Ueda is also an entrepreneur, having opened an artisan deli that fuses Japanese, Italian, and French influences in her London neighborhood. “I love food,” she says with a characteristic smile.
In her new role at Armani Beauty, Ueda is excited to merge her vision with Mr. Armani’s renowned aesthetic. She brings a wealth of experience, having worked with high-profile photographers like David Sims, Karim Sadli, and Lachlan Bailey, and contributed to fashion week shows for designers such as Molly Goddard.
Ueda’s appointment comes after her significant contributions to the makeup look for the latest Armani Privé, Giorgio Armani, and Emporio Armani fashion shows and Giorgio Armani campaigns. “I can’t wait to collaborate with the Armani beauty team to evolve their product line and create some amazing images together,” Ueda shared in an exclusive.
During the interview, Ueda discussed the influence of her Japanese heritage on her work, emphasizing the cultivation of inner beauty and kindness. She also shared insights into her muses and inspirations, citing 90s supermodels like Linda Evangelista and Shalom as key influences for their elegance and sophistication.
When asked about a model whose face captivates her, Ueda named Sacha Quenby, praising her work with the model. Ueda’s passion for food and culture led her to open a Japanese-Italian deli with French artisanal influences, an endeavor inspired by her cultural background and her husband’s Italian roots. This foray into the food industry was a response to the challenges they faced in sourcing artisan products during the pandemic.
As Hiromi Ueda steps into her new role with Armani Beauty, she brings a unique blend of cultural insight, artistic talent, and entrepreneurial spirit. Her approach to makeup, which honors natural beauty and individual uniqueness, aligns seamlessly with the luxurious and sophisticated ethos of Armani. As Ueda embarks on this new chapter, the beauty world eagerly anticipates the fresh perspectives and innovative creations she will bring to Armani Beauty.
