Brian Grevy, with his remarkable track record in the industry, is all set to step into the role of CEO at Hunkemöller, bringing a fresh wave of innovation and growth.
Brian Grevy, a name synonymous with success in the fashion world, and the former CEO of Gant, is gearing up to bring his magic to Hunkemöller. With an 11-year stint at Adidas, where he climbed the ranks to take on increasingly senior roles, and a two-year leadership role at Gant until 2020, Grevy is no stranger to steering big brands toward new horizons. His journey also includes a significant tenure at Reebok, adding to his deep understanding of the fashion and sportswear industry.
Originally from Denmark, Grevy is all set to make a big move to the Netherlands, taking over the reins at Hunkemöller on February 1st. This shift marks a new chapter not only for him but for the renowned lingerie brand as well.
He’s filling the shoes of the outgoing CEO, who led Hunkemöller for nearly 15 years. Under his leadership, the company saw exponential growth, expanding from 350 stores in the Benelux countries with a turnover of €200 million to over 900 stores across 20+ markets, boasting sales of €750 million.
Grevy’s vision for Hunkemöller is all about building on its core strengths and aligning them closely with the evolving consumer landscape. He aims to craft and implement a fully integrated, service-driven consumer experience. This strategy is not just about sustaining the brand’s growth but catapulting it into its next big chapter.
In an industry that’s constantly shifting, Grevy’s appointment at Hunkemöller signals a move towards more innovative, consumer-centric strategies. His expertise and proven track record in brand growth and consumer engagement promise exciting times ahead for Hunkemöller and its loyal customer base.
