The queen of all things glam, Kylie Jenner, has just dropped a chic surprise on Instagram: a teaser for her upcoming fashion line, “Khy”. With a sultry post hinting at what’s to come, Kylie simply captions it, “Meet khy.” Oh, the suspense!
Diving deep into the world of Khy, there’s still a veil of mystery surrounding the brand. A quick visit to its official site showcases the style mogul in a sophisticated black trench – a tantalizing taste of what might be part of the collection. And if you’re hoping for some inside scoop on its official Instagram? Think again! Keeping fans on their toes, the same trench image is posted with a simple “coming soon” promise.
A little birdie, aka Fashionista, hinted that the news about Kylie’s individual fashion venture first surfaced in late July. And guess who’s got their magical touch on it? None other than the genius duo, Jens and Emma Grede. If that name rings a bell, it’s because they’ve lent their expertise to some iconic ventures: Khloé Kardashian’s dazzling denim line Good American, Kim K’s revolutionary shapewear line Skims, and even Kris Jenner’s unexpected foray into the world of cleaning with Safety. The most intriguing part? The Gredes have been secretly assembling a team for this project, keeping the details under wraps.
Now, if you’re expecting a rerun of the fast-fashion trend like Shein, you’re in for a twist. Sources hint that “Khy” promises to be “responsibly sourced, less junky, [and] nicer looking”. A chic and conscious choice? Yes, please!
Of course, this isn’t Kylie’s first rodeo in the fashion arena. Remember the fabulous Kendall + Kylie line she launched with her supermodel sis in 2016? While it’s been low-key compared to some of the Kardashian mega-brands, it’s given us some fab collabs, like the one with the bridesmaid dress line Azazie. Plus, with an Amazon storefront and wallet-friendly prices, it’s been a go-to for many.
So, as we wait with bated breath for “Khy” to drop, one thing’s for sure: Kylie is about to elevate our fashion game once more.
