Chanel has been making headlines this month, from honoring the late Karl Lagerfeld at the Met’s Costume Institute exhibit to dressing stars like Penélope Cruz and Blackpink’s Jennie for the Met Gala. Now, the iconic French brand has turned heads once again with its Resort 2024 collection, presented on the West Coast with an LA-inspired twist.
The show occurred at Paramount Studios, transforming the space into an extravagant roller rink, complete with double Cs and a scoreboard showcasing the models. Celebrities such as Marion Cotillard, Kristen Stewart, and Margaret Qualley attended, taking in the captivating scene.
Under the creative direction of Virginie Viard, the Chanel woman has embraced femininity and softness. The Resort 2024 show was no exception, drawing inspiration from the laid-back vibes of the 70s and 80s LA. Models rocked voluminous hair and sun-kissed makeup, capturing the essence of the Hollywood starlet.
Ditching the classic tweed suit, the show opened with head-turning swimsuits styled with jewelry, leg warmers, and sneakers. The collection featured bold prints, ombré metallics, pastels on luxe tweeds, lurex bodysuits, and beach-ready shorts. Breezy silks and shiny tracksuits added a touch of retro glam, while light-up heels ensured that every model had her moment in the spotlight.
Viard’s collection celebrated LA’s diverse fashion, from the Santa Monica skater girl to the Rodeo Drive princess. With an array of shiny bangles, bags, and a fresh attitude, the Resort 2024 show was a feast for the eyes. The collection has sophisticated wrap dresses and embroidered tweed jumpsuits, proving that glamour and camp can coexist.
